Why choose Carter & Me?
Why families shop Carter & Me
Beautiful shades for everyday outfits.
Colours worth collecting
A palette chosen by us, not a supplier. Soft, wearable colours that sit beautifully together.
Every piece chosen by us
We hand pick every style, cut and colour, in the softest fabrics we can find.
Fabric you can feel
Soft to the touch, reinforced seams, fold-over cuffs. Lovely enough for the second child.
New arrivals
Spring Collection
Beautifully made for the little years
The clothes they'll wear in the photos you'll treasure forever. Made for first smiles, first birthdays and every little adventure in between.
The capsule
Six pieces. Multiple outfits.
Made to mix and match for everyday. Choose six pieces, pay for only five.
R 1 190
R 1 400
The capsule idea
Six pieces. Multiple outfits.
Made to mix and match for everyday, not just one outfit.
One colour palette
Everything matches
Less washing
Made to mix and match
Build a wardrobe, not just an outfit. Every shade in our signature palette is chosen to mix beautifully with the rest, so nothing gets worn once.
Explore the capsule
Something new
every month.
The Carter VIP List
Something new lands every month, a new style, a new colour or fresh stock of the pieces you love. VIP members see it first, and shop it first.
Best sellers
Shop all
Looking for the perfect baby gift?
Choose the occasion. Choose the colour. We'll do the rest, wrapped by hand in tissue and ribbon with your message written on a cream card.
Shop gifting
Welcome to Carter & Me
We started in a spare room in 2019, making the babygrows we couldn't find anywhere in South Africa. Generous cuts, the softest fabrics, and colours that actually look like the photograph.
Five years and thousands of little wardrobes later, that hasn't changed. Only the number of colours has.